Fashionstreet.ru showcases in all their beauty collections of fashion brands of clothes, footwear, underwear and accessories. Each brand’s pages are uniquely designed in accordance with its style. The pages include information about the brand, its designers, collection, retail stores in Russia. Fashion Street is a frequent guest at presentations of new collections и openings of new boutiques and exhibitons, publishing illustrated news stories at the site.
For Internet users, the convenience to learn about products of different brands in a single centralized location represents a distinct advantage. Thus, availability of product information about different brands on the same website, on the one hand, decreases product search costs for consumers and, on the other hand, allows sellers of products and services to quickly find their target audience, thereby improving effectiveness of marketing campaigns.
Recognizing that the growing Moscow fashion clothes and accessories market experiences a strong need in a dedicated portal, the founding team of Fashion Street has set a goal to provide a high quality Internet platform which will enable sellers and buyers of brand clothes and accessories to find one another.
The Fashion Street portal informs about new fashion collections, promotion and sale campaigns as well as other events interesting to Moscow consumers. The portal enables internet users to quickly find information about a brand’s product offering he or she is interested in as well as about where these products are available for sale.
Place both brand awareness advertisement and comprehensive information about current collections (which may include prices and product demonstration).
Inform consumers about store locations where products of a particular brand are available.
Reach their target audience and expand marketing coverage. A web surfer could visit a brand’s website, of course, provided he/she is already familiar with the brand. Conversely, our web site acquaints visitors with brands yet unknown or little known to him/her but famous throughout the world. Further, Fashion Street enables a brand to place critical information in one centralized location, namely, a specialized fashion information portal.
Protect the brand’s reputation from counterfeit products by supplying locations of stores selling authentic products.
Differentiate the brand versus competition: our web site offers the capability to devise a comprehensive marketing strategy via the web and inform consumers about the brand’s identity, history, philosophy and values.
Expand marketing coverage and consumer base through demonstration of brands sold in the store.
Receive an effective Internet platform to place articles from the press, advertisement reviews, and photo materials.
May place brand collections otherwise not represented on the site, pictures of items for sale, store location maps etc.
Differentiate themselves from competition and send a stronger message to consumers.
Market research reveals that consumers do need information about brands’ collections and stores selling their products. We conducted a survey of 20- to 35-year-old Moscow residents to whom we demonstrated the web site. The survey shows that the clear and intuitive architecture of the Fashion Street web site helps the participants to take a decision where to go shopping. 85% of participants confirmed that they would use the information on our website.
We Are Open for Cooperation
Fashion Street is interested in co-operation with fashion houses and their distributors and will gradly host information about your brand, store, product offerings, promotion and sale campaigns. We guarantee:
Exceptional quality of presentation
Reach of target audience in real time
Flexibility to provide consumers with all relevant information about a brand
Fashion Street invites brands and their distributors for co-operation. We feel confident that our joint efforts will make fashion shopping in Moscow more interesting and fun for consumers and help meet the industry’s marketing challenges.